Digital marketing is a type of marketing strategy that uses digital platforms to promote products, services or brands. It is the process of using different online marketing channels like search engines, social media networks, email and other online marketing methods to reach your target market. With more individuals spending time online, this industry has grown in significance, and firms now need to have a strong online presence. IPCS Global is the best digital marketing institute in Kochi. With over a decade of experience as a digital marketing training institute in Kochi, its comprehensive platform that provides students with real-time exposure to the core concepts of digital marketing, IPCS has over time emerged as the top option for a large number of students. We are renowned for our professional approach and integrated education system, which help our students reach their full potential. The students get an exposure to different types of digital marketing such as Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Email Marketing, Content Marketing, Affiliate Marketing etc.
The process of optimizing the website organically (non paid) to improve its ranking in the search engine result page.
Use of social media platforms to create and share content, engage, build brand awareness, run paid advertisement campaigns.
The promoting of the website by using paid advertisement to make them rank better in Search Engine Results Page.SEM is possibly the quickest method of increasing website visitors.
Involves sending targeted and personalized messages to bulk auidence via email for promoting product or service, building relationships and driving engagement.
The aim of Content Marketing is reaching potential consumers with interesting written, visual or video information. Compared to normal advertising, content marketing create an interest to the user, finally directing the user to the related business.
It is the advertisement model by which a business pays commission to a third party publisher for generating traffic or leads for that business.Numerous well-known businesses, such as Amazon, offer affiliate programs that reward affiliates.
